News Release: Troovo Technologies Wins Global Business Travel Innovator Award

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November 12, 2018

Troovo Technologies Wins Global Business Travel Innovator Award

New York — Troovo Technologies has walked away with one of the world’s top innovation awards; The BTN Group’s 2018 Business Travel Innovator Award during the fifth annual Innovate conference produced by the publishers of Business Travel News, Travel Procurement and The Beat at the New York Hilton.
The conference for the advancement of business travel combined cutting-edge buyer education, travel supplier innovation and industry networking for more than 500 corporate travel and procurement professionals.

Among 12 Business Travel Innovator Lab competitors, Troovo captured the imaginations and votes of judges Steve Clagg, travel technology manager for Microsoft; Cathy Sharpe, director global travel & expense management for ITW; Norm Rose, president of Travel Tech Consulting; and last year’s winner of the Business Travel Innovator Award, Becca Rabinowitz, strategic initiatives manager for SpotHero for Business.

Troovo aims to take the pain—and the high price—out of generating and using virtual cards. “Virtual cards remain very clunky to use and are driven by people-powered processes, which makes them very expensive,” said Troovo CEO Kurt Knackstedt. “We believe this is the reason virtual cards are still the exception in our industry and not the norm.”

That vision resonated with Innovate’s judges. “The industry has been struggling with virtual payments for a long time now, and [Troovo’s] use of robotics seems to be way more advanced than other companies within this space,” said Norm Rose, Travel Tech Consulting president & Phocuswright senior tech analyst. The judges also praised the company’s low cost and microservice approach.

The judges cross-examined, evaluated and critiqued all 12-supplier presentations to determine the official winner of the 2018 Business Travel Innovator Award. Conference attendees voted for a separate “People’s Choice” award-winner, which went to Zeno by Serko, the first NDC-enabled corporate booking chatbot. The company’s Level 3 NDC certification means it can display, price and book ancillary content in real time, pulling content from multiple sources. “This is what the airlines want. They want to be able to retail their product right at the point of purchase,” said Serko SVP and Business Travel Innovator Lab presenter Tony D’Astolfo. “When you have a multisource engine, you can take content from different sources and make it seamless for the end user.”

“Every year, we are thrilled to bring innovators to the corporate travel community. Our attendees leave the event knowing that their programs have exciting opportunities to explore new strategies and access cutting-edge tools,” said BTN Group senior vice president and group publisher Louis Magliaro.
“We want to especially congratulate Troovo as our 2018 Business Travel Innovator and Zeno by Serko as the People’s Choice.”

Additional participants in the Business Travel Innovator Lab included AmTrav, FlightGlobal, HRS, Obex Solutions. RoomIt by CWT, Shep Travel, Trappit, TravelBank, TripStreak and Urbandoor.

For more Information:
Rick Willis
Network Four
M: +61 411 839344

About the BTN Group
The BTN Group is the leading source of business travel and meeting information and intelligence. The BTN Group has an unrivaled reach of more than 65,000 business travel/meeting professionals with its leading global brands: Business Travel News, Travel Procurement andThe Beat. Our expert staff delivers the highest-quality business-to-business news, information, data and research for corporate executives who are responsible for setting travel policy and managing and buying business travel and meetings on behalf of their company. is the go-to information hub for 50,000 unique visitors monthly and our enewsletters; BTN Daily, BTN Global, BTN Travel Management and Travel Procurement reach over 50,000 opt-in subscribers combined. The BTN Group also produces over thirty annual conferences and events creating the ideal environment for corporate travel/meeting buyers and suppliers to connect through education and networking.

About Troovo
Troovo makes travel and payment transaction processing entirely virtual with Robotic Process Automation (RPA). The RPA software that Troovo provides replicates the time-consuming work a person would normally have to do, taking away the laborious task of data entry and grunt work of processing travel and payment transactions. Troovo’s core customer base are high volume transactional operations which see the benefit of using sophisticated yet easy-to-deploy robotic solutions. These include travel agencies, travel management companies, online travel agencies, airlines and corporate procurement and purchasing. Troovo is a completely cloud-based, SaaS platform, and is an Australian company with offices in Sydney and Melbourne.